by Wayne Akey
Almost any business, on the Net or not, can benefit from using the ACH system to electronically move money. Here are the top 5 reasons why:
1) Accepting checks via your web site.
Everyone knows you have to accept credit cards to succeed online. The problem for many consumers is that they either don’t have a credit card or are at their credit limit. The good news is that the vast majority of these consumers have a checking or savings account that you can access for payment.
Using ACH processing allows you to accept payment from a checking or savings account electronically. Funds are debited from the customer and credited to the business owner. Issues such as bounced checks or closed accounts can be addressed through a combination of fraud screening and collection tools. This includes the ability to verify in real time that the account number the customer uses is valid and that there is money in the account.
There are many providers. PayPal, http://www.paypal.com is perhaps the best known. There are more economical options available. The processor you elect to use should have experience, a client list and easy to use web site integration tools.
ACH processing can be much less expensive than credit cards. On a typical $100 transaction you could pay $2.75 or more for a credit card as opposed to .35 or less for an electronic check with no discount rate.
Using ACH processing can also save a great deal of money if you receive an NSF (non-sufficient funds) check. Depending on what your bank currently charges you can save 90% or more.
2) Accepting checks via phone.
NACHA (http://www.nacha.org) the governing body of electronic transactions now allows a business to electronically debit a consumers account for payment taken by phone. Similar savings to web transactions are possible. You can offer a new payment vehicle to your customers and cut costs. Verification services can reduce fraud and the charge back window compared to credit cards is shorter.
3) Recurring payments.
If your site collects a monthly fee from consumers or businesses and you only use credit cards you are both paying too much and losing a significant percentage of users who would pay electronically via ACH.
4) Electronic pay-outs.
If you pay affiliates by mailing checks you could be electronically crediting their account. No postage or invoice costs. Automation of payments is possible.
You can also pay employees and vendors via ACH.
5) Processing mailed payments.
Your bank probably charges between $10-$20 for returned checks. You can convert these paper checks to electronic transactions and get your money faster, avoid expensive returns and trips to your bank.
These are 5 solid reasons your business needs ACH processing. The bottom line is that it can save you time and money while offering customers a payment alternative.
Partner with a reputable ACH processor and you can enjoy the multiple benefits of ACH payment processing.
These include reduced costs and time as well as automating manual tasks.
*ACH refers to the Automated Clearing House and generically means money moves electronically.
©2004 by Wayne Akey
ABOUT THE AUTHOR:
Wayne Akey has helped numerous businesses save time and money with ACH processing. Get your free report on how your business can benefit http://www.ach-payments.com/software/secrets.doc or visit http://www.ach-payments.com